Spring into fresh marketing strategies.
March at RBOA means spring cleaning our strategies, fresh ideas blooming, and that extra hour of daylight fueling brighter workdays (thanks, Daylight Saving Time). We're diving into exciting projects across Digital Marketing, Social Media, Web Design, SEO, Video, and Google Ads with renewed energy. Here's what we've been up to.
Ready to spring forward with marketing that works?
In the fast-paced world of digital marketing, effective use of links can make or break your online strategy. On social media platforms like Instagram, where direct linking in posts is restricted, understanding how to strategically incorporate links is crucial. This blog will explore best practices for using links on Instagram, explain why including links in captions is ineffective, and discuss popular “link in bio” solutions like LNKBio, LinkTree, Feedlink, and ManyChat.
5 Advanced Email Automations You Need
Build trust and increase engagement with timely, personalized messages.
Are Google Ads or Meta Ads Better for ROI?
In 2026, ROI depends on intent, timing, and message clarity.
RBOA is honored to partner with Help Me Grow Florida, a vital resource connecting families to early childhood development resources in Florida. Our collaboration spans creative strategy, digital marketing campaigns, website development, and more, helping them reach more families in need.
Thank you, Help Me Grow Florida, for your commitment to supporting children and families across the state!
What has been your March mood?
RBOA’s Digital Strategy Executive, Kelly Chamorro, had the opportunity to cover the Florida Mine Safety Program’s 7th Annual Surface Mining Emergency Response Training and Competition in Havana, Florida.
We’re proud to support the Florida Mine Safety Program to share the stories behind their important work. We help them highlight the dedication of the teams, trainers, and safety professionals who make this event possible.
Tallahassee’s first Codeless Vibeathon was a success! Participants engaged in a 12-hour hackathon-style experience at Domi Station. AI experts from across the country met with eager participants to learn and create in image generation, animation, music, and vibe-coding, plus breakout sessions.
RBOA is proud to sponsor events like these that make AI innovation accessible for the Tallahassee community.
Health & Wellness Day was the Leadership Tallahassee program day for March! Thanks to RBOA and Michael Winn for supporting this exceptional opportunity for CMO, Erica Thaler.
Bella Rios, Ilaria Georgi, Brittany Pollock, and Paige Elkin had a great time this morning at Access Tallahassee's Coffee and Connections. They were able to network with other professionals in our community and make new connections for RBOA.
Get to Know the Team: What’s In Bloom 🌺
Michael is enjoying a well-deserved vacation.
Erica has been enjoying evening walks with her Italian Greyhound, Gio.
Heather is immersing herself in history, AI, and current events.
Katie Milordis is using the extra daylight to go on long walks after work.
Morgan is looking forward to spending weekends on the water.
Matt is watching season 2 of “St. Denis Medical.”
Alanna is enjoying any temperature above 50º (Vitamin D-deprived New Englander).
Kelly has been watching “The Apothecary Diaries” anime.
Emily is looking forward to getting on her paddleboard.
Katie Masar is excited for the warmer weather.
AnnaGrace wants to learn a new artistic medium.
Brittany is cleaning her patio to make room for more plants.
Ilaria wants to spend time outside roller skating.
Paige is making more homemade baked goods.
